You're on Google searching for a Publicist, Advertising firm or SEO guru and you see a slew of companies paying to advertise on Google's AdWords, now what does that tell you about their ability to get results.
The sad thing is, anyone with an internet connection and an IQ above 10 and you are instantly in business on the internet.
Businesses can claim anything they want.
They can make guarantees about how much publicity your company is going to get with their publicist strategies, they can tell you that their website marketing process will have the search engines placing you on the first page for any keyword you desire.
They can tell you that their branding campaign solutions will inscribe your logo and company motto on the subconscious mind of millions of targeted audience members and they can pay friends and neighbors to act as references for new clients.
But at the end of the day, how are they generating leads and sales as a company? Well, their services are so inferior that they have to pay the search engines to give them exposure.
Buyer beware, if they are not generating leads and sales through natural search engine results, run, because they'll never be able to deliver meaningful of sustainable results to your company.
When you are interviewing companies for something as critical as corporate publicity, SEO or branding/advertising, start by doing a basic search engine search on the company name and keywords within the marketing genre they are in and if they don't stand out, move to the next company, if they pass the search engine test, call them in a nonchalant, stealthy manner bring up the question of how they generate sales, if they mention any lead generation methods that they outsource or pay per click or banner ads, walk away, they will not be able to deliver you the results you need.
Find a true one stop shop publicity marketing company with 100% in-house service fulfillment for the fastest results.